FTC Warnings About Endorsements and Testimonials
Last summer, the Federal Trade Commission (FTC) issued updates to its Guides Concerning the Use of Endorsements and Testimonials in Advertising. It also updated its practical business guidance, FTC's Endorsement Guides: What People are Asking. In early September, we published an Alert about these updates, which you can read here. After the guidance was updated, the FTC sent warning letters [...]