This summer, the Federal Trade Commission (FTC) issued updates to its Guides Concerning the Use of Endorsements and Testimonials in Advertising. It also updated its practical business guidance, FTC's Endorsement Guides: What People are Asking. While the general idea hasn’t changed - endorsements must reflect the honest opinions, findings, beliefs, or experience of the endorser – the revised guidelines provide [...]
Earlier this year, the US Court of Appeals for the Federal Circuit upheld the refusal of the Trademark Trial and Appeal Board (TTAB) to register a mark because of the “close similarity” between the applied-for mark and a previously registered mark. Charger Ventures applied to register the SPARK LIVING mark for use in connection with the leasing, listing, and management [...]
Federal AI in the Employment Context Last May, the US Equal Employment Opportunity Commission (EEOC) issued nonbinding guidance on how federal anti-discrimination laws may apply to employers’ use of artificial intelligence (AI). Among other things, this guidance suggests that employers assess whether the AI tools they plan to use in connection with making decisions about hiring, promoting, terminating, and the [...]
Serving on a jury is one of the most important civic duties one can perform. The summons and selection process, however, is often shrouded in mystery because it can be rare to receive a jury summons, and, many times, someone who receives a summons is never selected to serve. Scammers are taking advantage of this lack of familiarity with the [...]
Did you know that your failure to retain all relevant materials after litigation is “reasonably anticipated” could result in you being fined or sanctioned by the court? You may even lose the case as a result of failure to preserve evidence. In one cautionary example, a federal court imposed a $10,000 fine on defendants who failed to preserve relevant text [...]
Completing your estate plan is vital to ensuring that your family is cared for and your assets are distributed according to your wishes. However, all the time, money, and effort put into establishing your estate plan may have been wasted if those documents are lost or destroyed. In Oregon and many other states, the original copy of a person’s will [...]
This past spring, we notified you about a case involving a brewery that applied to register the mark TACO TUESDAY for its Mexican-style lager. The US Patent and Trademark Office (USPTO) and then, on appeal, the Trademark Trial and Appeal Board (TTAB) refused registration of the mark on the grounds that “Taco Tuesday” is a widely used message and, as [...]
Aretha Franklin’s estate still has not been distributed to her heirs, although she died almost five years ago from pancreatic cancer. When the singer/songwriter passed in August 2018, her family thought she had died without a will. Nearly a year later, though, some estate-planning documents were found in her home. Since that time, her sons have argued over which handwritten [...]
If you or your business hire someone to create work for you, for example, to write a blog post, take some photos, compose a jingle, or design a logo, who owns the copyright in that work? The answer depends upon several factors. Generally, the person who creates a work is considered to be the author of that work under the [...]
Many small businesses start out as sole proprietorships or partnerships, usually because they’re the simplest to get up and running. For most businesses, though, the small amount of extra time and expense involved in setting up a corporation or limited liability company (LLC) will be well worth it. The most important benefit of doing business as a corporation or LLC [...]
