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Geographic Terms as Part of Your Trademark

To be protectable, a trademark must be “distinctive.” This means it must be used to identify the source of the product or service. Courts classify marks into categories of distinctiveness. The most distinctive marks are those that are arbitrary or fanciful. Examples include EXXON for gasoline and APPLE for electronics. Suggestive marks, those that require some imagination to determine the [...]

By | 2021-10-01T13:19:29+00:00 October 1st, 2021|Categories: Articles, Uncategorized|Comments Off on Geographic Terms as Part of Your Trademark